Socially Aware

April 14, 2017 - Advertising, User-Generated Content, Copyright, Free Speech
Social Links: Burger King ad triggers Google Assistant devices; suits allege infringement of copyrights in content posted to social media; Twitter’s hidden “dislike” button
By: Aaron P. Rubin
Without Google’s permission, Burger King ended one of its television commercials with a statement designed to automatically cause Google Assistant devices to read a list of the Whopper’s ingredients out loud. Having passed the 1.2-billion-user mark, Facebook Messenger is now twice as popular as
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February 12, 2017 - Advertising, Privacy, Litigation
Social Links: NJ court allows police to read suspects’ private messages; tech companies’ increased control over users’ devices; an app that blocks political posts
By: Aaron P. Rubin
A New Jersey court rules that state police can examine a suspect’s private social media messages without having to apply for an order under the state’s wiretapping laws. Technology companies are exercising a lot of control ever over users’ devices remotely, and it’s implicating privacy
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February 07, 2017 - Advertising, Marketing, Mobile
Social Links: Trump’s tweets & the Presidential Records Act; Google’s fake-news raid; tools to burst your social bubble
By: Aaron P. Rubin
Some industry observers are asking whether the post-inauguration tweets that President Trump is sending from his personal Twitter account may be subject to the same Presidential Records Act standards as official presidential communications. Spending on mobile ads is expected to reach how much by
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November 14, 2016 - Advertising, Data Security, Social Media Policy
Now Available: The November Issue of Our Socially Aware Newsletter
By: Aaron P. Rubin
The latest issue of our Socially Aware newsletter is now available here. In this edition, we provide five tips for reducing potential liability exposure in seeking to exploit user-generated content; we examine a Ninth Circuit decision highlighting the control that social media platform operators
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September 20, 2016 - Advertising, First Amendment, European Union, Live streaming, Cyberbullying, Marketing, Privacy, Litigation
Social Links: Instagram’s “offensive comment” filter; Twitter’s TV app; YouTube’s “Community” feature
By: Aaron P. Rubin
Instagram now allows users to hide offensive comments posted to their feeds. Take that trolls! Soon you’ll be able to watch Twitter content like NFL Thursday Night Football on a Twitter app on Apple TV, Xbox One and Amazon Fire TV. “Ballot selfie” laws—laws
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September 19, 2016 - Advertising
Interest-Based Advertising Disclosure Requirements Become More Clear—and Potentially More Burdensome
By: Julie O'Neill
Recent enforcement decisions within the digital advertising industry indicate a shift in—and a clarification of—the required disclosures for companies engaged in interest-based advertising (IBA). In particular, these decisions, taken together, indicate that an app developer’s link to its privacy policy at the point of
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September 09, 2016 - Advertising, Cyberbullying, Marketing, Privacy, Free Speech
Social Links: Snapchat ad revenue grows; the UK’s revenge porn problem; laws that enable control of digital assets after death
By: Aaron P. Rubin
Snapchat is on track to rake in an enormous amount of ad revenue by 2017. Also, there’s mounting evidence that the company is working toward developing a Google Glass-like product. We have written previously about the scourge of revenge porn; it turns out the
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September 02, 2016 - Advertising, First Amendment, Marketing, Free Speech, Mobile
Social Links: Instagram’s & Pinterest’s new features; the per-post premium paid to top influencers; a successful social media investor shares his strategy
By: Aaron P. Rubin
Instagram now allows users to zoom in on photos in their feeds and at least 11 brands are already capitalizing on the new feature. Pinterest acquired Instapaper , a tool that allows you to cache webpages for reading at a later time. A social-media
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August 26, 2016 - Advertising, Endorsement Guides, FTC, Marketing, Privacy, Labor Law, Employment Law, Free Speech, Mobile, Litigation
Social Links: Google penalizes sites with pop-up ads; proposed Federal legislation to criminalize revenge porn; ad industry group questions Kardashians’ social media posts
By: Aaron P. Rubin
Google is cracking down on mobile pop-up ads by knocking down the search-result position of websites that use them. The National Labor Relations Board decided a social media policy that Chipotle had in place for its employees violates federal labor law. A group of
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August 19, 2016 - Advertising, First Amendment, Cyberbullying, Disappearing Content, Marketing, Litigation
Social Links: Twitter offers anti-harassment tools; Pinterest takes on video ads; P&G changes its social strategy
By: Aaron P. Rubin
Twitter took steps to remedy its harassment problem. In addition, over the last six months, Twitter suspended 235,000 accounts that promoted terrorism. The Washington Post is using language-generation technology to automatically produce stories on the Olympics and the election. Video ads are going to
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Topic Archives: Advertising

Social Links: Burger King ad triggers Google Assistant devices; suits allege infringement of copyrights in content posted to social media; Twitter’s hidden “dislike” button

By: Aaron P. Rubin

Social Links: NJ court allows police to read suspects’ private messages; tech companies’ increased control over users’ devices; an app that blocks political posts

By: Aaron P. Rubin

Social Links: Trump’s tweets & the Presidential Records Act; Google’s fake-news raid; tools to burst your social bubble

By: Aaron P. Rubin

Now Available: The November Issue of Our Socially Aware Newsletter

By: Aaron P. Rubin

Social Links: Instagram’s “offensive comment” filter; Twitter’s TV app; YouTube’s “Community” feature

By: Aaron P. Rubin

Interest-Based Advertising Disclosure Requirements Become More Clear—and Potentially More Burdensome

By: Julie O'Neill

Social Links: Snapchat ad revenue grows; the UK’s revenge porn problem; laws that enable control of digital assets after death

By: Aaron P. Rubin

Social Links: Instagram’s & Pinterest’s new features; the per-post premium paid to top influencers; a successful social media investor shares his strategy

By: Aaron P. Rubin

Social Links: Google penalizes sites with pop-up ads; proposed Federal legislation to criminalize revenge porn; ad industry group questions Kardashians’ social media posts

By: Aaron P. Rubin

Social Links: Twitter offers anti-harassment tools; Pinterest takes on video ads; P&G changes its social strategy

By: Aaron P. Rubin