Socially Aware

August 19, 2016 - Advertising, First Amendment, Cyberbullying, Disappearing Content, Marketing, Litigation
Social Links: Twitter offers anti-harassment tools; Pinterest takes on video ads; P&G changes its social strategy
By: Aaron P. Rubin
Twitter took steps to remedy its harassment problem. In addition, over the last six months, Twitter suspended 235,000 accounts that promoted terrorism. The Washington Post is using language-generation technology to automatically produce stories on the Olympics and the election. Video ads are going to
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August 12, 2016 - Advertising, Endorsement Guides, Data Security, Cyberbullying, Marketing, Free Speech, Mobile, Compliance, Litigation, Online Endorsements
Social Links: Facebook’s anti-ad-blocking software; LinkedIn’s “scraper” lawsuit; FTC’s upcoming crackdown on social influencers
By: Aaron P. Rubin
Facebook introduced technology that disables ad blockers used by people who visit the platform via desktop computers, but Adblock Plus has already foiled the platform’s efforts , at least for now. A look at Twitter’s 10-year failure to stop harassment. Are mobile apps killing
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July 31, 2016 - Advertising, Digital Content, Disappearing Content, Marketing, Mobile
Social Links: Twitter’s tough quarter; Yelp warns users about litigious dentist; Pinterest battles Snapchat
By: Aaron P. Rubin
Instagram now allows celebrities to block trolls. While Facebook reached new highs last quarter, Twitter continued to stumble. Will adding more live video content or allowing users to create Snapchat-like collage custom emojis over photos help Twitter regain its footing? Tips for fixing your
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June 17, 2016 - Advertising, Online Promotions, Marketing, Ethics, Mobile
Social Links: The ramifications of Microsoft’s LinkedIn purchase; the brands using Snapchat; lawyers’ social media use
By: Aaron P. Rubin
Lots of press surrounding Microsoft’s purchase of LinkedIn: Will LinkedIn change as a result? Will the Microsoft purchase inspire a Twitter acquisition ? “Spam King” gets 30 months in jail for sending 27 million messages. One columnist says you should stop measuring your social
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June 10, 2016 - Advertising, Digital Content, Endorsement Guides, FTC, Disappearing Content, Fraud, Marketing, Ethics, Compliance
Social Links: Social’s potential to upend the investment industry; online ad fraud; a proposal to fix Twitter
By: Aaron P. Rubin
Social media has upended a number of industries. Is Wall Street next ? Facebook is getting into the video game live-streaming business. Steven Avery’s defense attorney is keeping her 163,000 Twitter followers abreast of her ongoing defense work on behalf of the “Making a Murderer” documentary
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May 27, 2016 - Advertising, Internet of Things, FTC, Marketing, Defamation, Litigation
Social Links: Publishers claim ad blockers violate FTC rules; Twitter bags its “buy button”; has the IoT gone too far?
By: Aaron P. Rubin
The Newspaper Association of America has filed a first-of-its-kind complaint with the FTC over certain ad blocking technologies. Is it “Internet” or “internet”? The Associated Press is about to change the capitalization rule. Lots of people criticized Instagram’s new logo, but, according to a
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May 23, 2016 - Advertising, Privacy, Litigation
Will Ad Blockers Kill Online Publishing?
The Internet contains over 4.6 billion Web pages , most of which are accessible for free, making content that we used to have to pay for—news, videos, games—available without having to hand over a credit card number. What makes all of this possible is
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May 19, 2016 - Advertising, Digital Content, Endorsement Guides, FTC, Compliance, Online Endorsements
Show Me the Money: Are Social Media Celebrities and Other Online Content Creators Really Raking in the Cash?
Social media has allowed aspiring authors, musicians, filmmakers and other artists to publish their works and develop a fan base without having to wait to be discovered by a publishing house, record label or talent agency. And that seems to have made at least
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May 17, 2016 - Advertising, UK, Compliance
Social Media Competitions in the UK: Play Fair
By: Mercedes Samavi
With 1.65 billion users on Facebook, 332 million users on Twitter and 400 million on Instagram, it is unsurprising that many companies are seeking to increase brand awareness and customer engagement by running competitions via social media. If you want to avoid attracting the
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April 29, 2016 - Advertising, Disappearing Content, Privacy, Litigation
Social Links—Fines for social-media-posting jurors; Microinfluencers; Snapchat’s and Tinder’s sketchy new features
By: Aaron P. Rubin
A lawsuit alleges this Snapchat feature is making driving even more dangerous, and it’s not texting or instant messaging. This state is considering imposing hefty fines on jurors who post information to social media about the lawsuits they’re hearing. Facebook pulls back the veil
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Topic Archives: Advertising

Social Links: Twitter offers anti-harassment tools; Pinterest takes on video ads; P&G changes its social strategy

By: Aaron P. Rubin

Social Links: Facebook’s anti-ad-blocking software; LinkedIn’s “scraper” lawsuit; FTC’s upcoming crackdown on social influencers

By: Aaron P. Rubin

Social Links: Twitter’s tough quarter; Yelp warns users about litigious dentist; Pinterest battles Snapchat

By: Aaron P. Rubin

Social Links: The ramifications of Microsoft’s LinkedIn purchase; the brands using Snapchat; lawyers’ social media use

By: Aaron P. Rubin

Social Links: Social’s potential to upend the investment industry; online ad fraud; a proposal to fix Twitter

By: Aaron P. Rubin

Social Links: Publishers claim ad blockers violate FTC rules; Twitter bags its “buy button”; has the IoT gone too far?

By: Aaron P. Rubin

Will Ad Blockers Kill Online Publishing?

Show Me the Money: Are Social Media Celebrities and Other Online Content Creators Really Raking in the Cash?

Social Media Competitions in the UK: Play Fair

By: Mercedes Samavi

Social Links—Fines for social-media-posting jurors; Microinfluencers; Snapchat’s and Tinder’s sketchy new features

By: Aaron P. Rubin