Socially Aware

August 26, 2016 - Advertising, Endorsement Guides, FTC, Marketing, Privacy, Labor Law, Employment Law, Free Speech, Mobile, Litigation
Social Links: Google penalizes sites with pop-up ads; proposed Federal legislation to criminalize revenge porn; ad industry group questions Kardashians’ social media posts
By: Aaron P. Rubin
Google is cracking down on mobile pop-up ads by knocking down the search-result position of websites that use them. The National Labor Relations Board decided a social media policy that Chipotle had in place for its employees violates federal labor law. A group of
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August 12, 2016 - Advertising, Endorsement Guides, Data Security, Cyberbullying, Marketing, Free Speech, Mobile, Compliance, Litigation, Online Endorsements
Social Links: Facebook’s anti-ad-blocking software; LinkedIn’s “scraper” lawsuit; FTC’s upcoming crackdown on social influencers
By: Aaron P. Rubin
Facebook introduced technology that disables ad blockers used by people who visit the platform via desktop computers, but Adblock Plus has already foiled the platform’s efforts , at least for now. A look at Twitter’s 10-year failure to stop harassment. Are mobile apps killing
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June 10, 2016 - Advertising, Digital Content, Endorsement Guides, FTC, Disappearing Content, Fraud, Marketing, Ethics, Compliance
Social Links: Social’s potential to upend the investment industry; online ad fraud; a proposal to fix Twitter
By: Aaron P. Rubin
Social media has upended a number of industries. Is Wall Street next ? Facebook is getting into the video game live-streaming business. Steven Avery’s defense attorney is keeping her 163,000 Twitter followers abreast of her ongoing defense work on behalf of the “Making a Murderer” documentary
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May 19, 2016 - Advertising, Digital Content, Endorsement Guides, FTC, Compliance, Online Endorsements
Show Me the Money: Are Social Media Celebrities and Other Online Content Creators Really Raking in the Cash?
Social media has allowed aspiring authors, musicians, filmmakers and other artists to publish their works and develop a fan base without having to wait to be discovered by a publishing house, record label or talent agency. And that seems to have made at least
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December 21, 2015 - Endorsement Guides, FDA Regulations, FTC, Marketing, Compliance, IP, Online Endorsements
Influencer Marketing: Tips for a Successful (and Legal) Advertising Campaign
By: Julie O'Neill
In an age of explosive growth for social media and declining TV viewership numbers , companies are partnering with so-called “influencers” to help the companies grow their brands. Popular users of Instagram, Vine, YouTube and other social media sites have gained celebrity status ,
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December 18, 2015 - Endorsement Guides, Online Reviews, Litigation
Frying Small Potatoes: Will Amazon’s Pursuit of Individual Fake-Review Writers Pay Off?
By: Aaron P. Rubin
Amazon’s customer reviews have long been a go-to resource for consumers researching prospective purchases. Unfortunately, fake customer reviews—product critiques commissioned by merchants and manufacturers in an effort to bolster their own products’ reputations or undermine their competitors’—have been around for almost as long. Now,
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Topic Archives: Endorsement Guides

Social Links: Google penalizes sites with pop-up ads; proposed Federal legislation to criminalize revenge porn; ad industry group questions Kardashians’ social media posts

By: Aaron P. Rubin

Social Links: Facebook’s anti-ad-blocking software; LinkedIn’s “scraper” lawsuit; FTC’s upcoming crackdown on social influencers

By: Aaron P. Rubin

Social Links: Social’s potential to upend the investment industry; online ad fraud; a proposal to fix Twitter

By: Aaron P. Rubin

Show Me the Money: Are Social Media Celebrities and Other Online Content Creators Really Raking in the Cash?

Influencer Marketing: Tips for a Successful (and Legal) Advertising Campaign

By: Julie O'Neill

Frying Small Potatoes: Will Amazon’s Pursuit of Individual Fake-Review Writers Pay Off?

By: Aaron P. Rubin