Thank You, Next Enforcement: Music Video App Violates COPPA, Will Pay $5.7 Million
- The cost for violating the Children’s Online Privacy Protection Act (COPPA) has been steadily rising, and companies subject to the law should take heed. Last week, the Federal Trade Commission (FTC) announced a record-setting $5.7 million settlement with the mobile app company Musical.ly for... ›
Don’t Forget to Hit “Delete”: FTC Blog Post Clarifies COPPA Information Deletion Requirement
By: Julie O'Neill
Most companies are familiar with the Children’s Online Privacy Protection Act (COPPA) and its requirement to obtain parental consent before collecting personal information online from children under 13. Yet COPPA also includes an information deletion requirement of which companies may be unaware. On May... ›The FTC’s Quest for Better Influencer Disclosures
By: Julie O'Neill
In the last few years, as advertising has followed consumers from legacy media such as television to online video and social media platforms, the Federal Trade Commission has been attempting to ensure that participants in this new advertising ecosystem understand the importance of complying... ›- - Advertising, Artificial Intelligence, European Union, FTC, Influencer Marketing, Privacy, UK, Employment Law, Online Endorsements
Social Links: Social media influencers earn big bucks for endorsements, while the FTC settles a suit against influencers; European court sides with employee axed over emails reviewed by employer
By: Aaron P. Rubin
In 2016, brands spent $570 million on social influencer endorsements on Instagram alone. This recode article takes a looks at how much influencers with certain followings can command, and whether they’re worth the investment. And don’t overlook the legal issues associated with the use... › More Insight From the FTC on Data Security—or More of the Same?
By: Julie O'Neill
Recent challenges to the Federal Trade Commission’s (FTC) authority to police data security practices have criticized the agency’s failure to provide adequate guidance to companies. In other words, the criticism goes, businesses do not know what they need to do to avoid a charge... ›Get Your Gripe On: The Consumer Review Fairness Act Is Live
By: Aaron P. Rubin
Searching “millennials killed…” on the Internet returns over 1.5 million results in .65 seconds. Commentators have blamed the generation raised by tablets, smartphones, and apps for killing everything from marriage to brunch , often deriding today’s youth for being too opinionated and too obnoxious.... ›Social Links: Social ad spend soars; the FTC’s special message to “influencers”; LinkedIn changes terms of use
By: Aaron P. Rubin
A New York State senator has introduced a bill that would make posting footage of a crime to social media with the intention of glorifying violence or becoming famous punishable by up to four years in prison and fines. Instagram hit the 700-million-user mark.... ›FTC Report Reinforces the Rules for Cross-Device Tracking
By: Julie O'Neill
Well over a year after holding a workshop addressing privacy issues associated with cross-device tracking, Federal Trade Commission (FTC) staff have issued a report. The report sets the stage by describing how cross-device tracking works, noting its “benefits and challenges,” and reviewing (and largely... ›- - Advertising, Endorsement Guides, FTC, Marketing, Privacy, Labor Law, Employment Law, Free Speech, Mobile, Litigation
Social Links: Google penalizes sites with pop-up ads; proposed Federal legislation to criminalize revenge porn; ad industry group questions Kardashians’ social media posts
By: Aaron P. Rubin
Google is cracking down on mobile pop-up ads by knocking down the search-result position of websites that use them. The National Labor Relations Board decided a social media policy that Chipotle had in place for its employees violates federal labor law. A group of... › - - Advertising, Digital Content, Endorsement Guides, FTC, Disappearing Content, Fraud, Marketing, Ethics, Compliance
Social Links: Social’s potential to upend the investment industry; online ad fraud; a proposal to fix Twitter
By: Aaron P. Rubin
Social media has upended a number of industries. Is Wall Street next ? Facebook is getting into the video game live-streaming business. Steven Avery’s defense attorney is keeping her 163,000 Twitter followers abreast of her ongoing defense work on behalf of the “Making a Murderer” documentary... ›