Socially Aware

December 01, 2015 - FTC, Marketing, Privacy, Compliance
Cross-Device Tracking Attracts Interest From Regulators, Prompts Guidance From Industry Group
By: Julie O'Neill
Cross-device tracking is a hot new issue for regulators. Companies engaged in the practice should take note of two recent developments. On November 16, 2015, the Federal Trade Commission (FTC) hosted a workshop on the issue and, perhaps not coincidentally, on the same day
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September 16, 2015 - FTC, Online Promotions, Online Reviews, Compliance
FTC Continues Enforcing Ad Disclosure Obligations in New Media and Issues a Warning to Advertisers
By: Julie O'Neill
In December 2014, we noted that the Federal Trade Commission’s (FTC) settlement with advertising firm Deutsch LA, Inc. was a clear signal to companies that advertise through social media that they need to comply with the disclosure requirements of Section 5 of the FTC
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May 21, 2015 - FTC, Privacy
The FTC Weighs in on In-Store Tracking. Or Does It?
By: Julie O'Neill
In law school, everybody learns the adage that hard cases make bad law. When it comes to the Federal Trade Commission, a better aphorism might be, “easy cases make new law.” The FTC’s recent settlement with Nomi Technologies Inc. is, as the FTC’s press
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May 12, 2015 - FTC, Marketing
Are You Socially Aware? Take Our Millennial Influencers Quiz
OK, Socially Aware readers, we’ve got a pop-culture quiz for you today. How many of the following names are familiar to you? Smosh The Fine Brothers PewDiePie KSI Ryan Higa If any of those monikers rings a bell, we’re guessing you’re a millennial, the
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March 25, 2015 - Internet of Things, FTC, Privacy
The New Frontier in Interest Based Advertising: FTC Shifts Focus to Cross-Device Tracking
By: Julie O'Neill
As consumers increasingly connect to the Internet using multiple devices—such as mobile phones, tablets, computers, TVs and wearable devices—advertising technology companies have rapidly developed capabilities to reach the same consumers across their various devices. Such “cross-device” tracking enables companies to target ads to the
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February 17, 2015 - FTC, Terms of Use, Privacy, Event
Social Media 2015: Addressing Corporate Risks
Social media is transforming the way companies interact with consumers. Learn how to make the most of these online opportunities while minimizing your company’s risk at Practicing Law Institute’s (PLI) 2015 Social Media conference, chaired by Socially Aware editor John Delaney. This year’s program features speakers
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February 02, 2015 - Internet of Things, FTC
FTC Issues Landmark Report on Internet of Things
The FTC has released its much anticipated report on the Internet of Things (“IoT”) – a topic that has been top-of-mind for many companies. The FTC’s report, “Internet of Things: Privacy & Security in a Connected World” (the “Report”), discusses the benefits and risks
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December 03, 2014 - FTC
FTC Enforcement Action Confirms That Ad Disclosure Obligations Extend to Endorsements Made in Social Media
By: Julie O'Neill
The Federal Trade Commission (“FTC”) has once again made good on its promise to enforce against deceptive advertising under Section 5 of the FTC Act, regardless of the media in which the advertising appears : Its recently announced proposed complaint and draft settlement with
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September 29, 2014 - FTC
FTC Warns Advertisers to Check the Fine Print in “Operation Full Disclosure”; Shot Across the Bow Could Signal Law Enforcement Actions to Come
The Federal Trade Commission (FTC) announced this week that it sent warning letters to more than 60 national advertisers regarding the inadequacy of disclosures in their television and print ads. The letters are part of an initiative named “Operation Full Disclosure,” which the FTC
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May 13, 2014 - FTC, Privacy
Snap Judgment: FTC Alleges Snapchat Did Not Keep Its Privacy and Security Promises, But Suggests Broad New Duty in the Process
Snapchat’s recent settlement with the Federal Trade Commission (FTC) generally provides a comprehensive but not groundbreaking roadmap to the FTC’s privacy and data security expectations in the mobile environment under Section 5 of the FTC Act, with two very notable exceptions: It now appears
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Topic Archives: FTC

Cross-Device Tracking Attracts Interest From Regulators, Prompts Guidance From Industry Group

By: Julie O'Neill

FTC Continues Enforcing Ad Disclosure Obligations in New Media and Issues a Warning to Advertisers

By: Julie O'Neill

The FTC Weighs in on In-Store Tracking. Or Does It?

By: Julie O'Neill

Are You Socially Aware? Take Our Millennial Influencers Quiz

The New Frontier in Interest Based Advertising: FTC Shifts Focus to Cross-Device Tracking

By: Julie O'Neill

Social Media 2015: Addressing Corporate Risks

FTC Issues Landmark Report on Internet of Things

FTC Enforcement Action Confirms That Ad Disclosure Obligations Extend to Endorsements Made in Social Media

By: Julie O'Neill

FTC Warns Advertisers to Check the Fine Print in “Operation Full Disclosure”; Shot Across the Bow Could Signal Law Enforcement Actions to Come

Snap Judgment: FTC Alleges Snapchat Did Not Keep Its Privacy and Security Promises, But Suggests Broad New Duty in the Process