Social media sites are transforming not only the daily lives of consumers, but also how companies interact with consumers. Here at Morrison Foerster, across all of our practice groups, we are seeing complex, cutting-edge legal issues arising out of social media. As with the Internet boom during the mid-to-late 1990s, social media is generating new legal questions at a far faster pace than the law’s ability to provide answers to such questions. In an effort to stay on top of these emerging issues, and to keep our clients and friends informed of new developments, Morrison Foerster publishes this blog devoted to the law and business of social media.<h2>ABOUT MORRISON FOERSTER</h2>Morrison Foerster is a leading global law firm that transforms complexity into advantage for its clients. Our clients include some of the largest financial institutions, banks, consulting and accounting firms, and Fortune 100, technology, and life sciences companies. Highlighting the firm’s commitment to client service, leadership in market-changing deals and impact litigation, and values-based culture, Morrison Foerster has been repeatedly recognized as one of the top 10 firms on The American Lawyer’s A-List. Year after year, the firm receives significant recognition from Chambers and The Legal 500 across their various guides, including Global, USA, Asia‑Pacific, Europe, UK, Latin America, and FinTech Legal. Our lawyers passionately care about delivering legal excellence while living our values. Morrison Foerster has a long-standing commitment to creating a culture that respects and celebrates differences, while providing an inclusive environment. The firm has achieved Mansfield Certification Plus since 2018 as a result of successfully reaching at least 30 percent women, communities of color, and LGBTQ+ lawyer representation in a notable number of current leadership roles and committees. The firm also has a long history of commitment to the community and society through providing pro bono legal services, including litigating for civil rights and civil liberties, improving public education and fostering the wellbeing of children, advocating for veterans, promoting international human rights, enforcing the right to asylum, and safeguarding the environment.

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Aaron is the chair of the firm’s Technology Transactions Group and co-chair of the Interactive + Digital Media Group. He advises clients on a wide range of complex transactions involving intellectual property and technology, including structuring and negotiating strategic licensing, development, collaboration, procurement, and distribution deals.Aaron’s practice focuses on advising both established and emerging companies in a variety of data- and technology-intensive sectors, including software, SaaS, cloud-based technology, digital media (social media, AR/VR, gaming, streaming media, AdTech), AI, healthcare, consumer electronics, e-commerce, other online business models, and mobile applications. He also maintains an active practice counseling companies on branding and marketing, trademark licensing, and content-related transactions, as well as the intellectual property aspects of mergers, acquisitions, asset spin-offs, and private equity investments.He has represented clients such as Autodesk, Meta, OpenAI, Splunk, Konami, Kaiser Permanente, SoftBank, Visa, and Yahoo, among others.Aaron has been recognized by numerous publications for his work on market-defining technology transactions. He is currently ranked by Chambers USA for “Technology Transactions.”Aaron also serves as co-editor of Socially Aware, the firm’s award-winning newsletter and blog devoted to the law and business of social media, and regularly publishes on various IP and technology-related topics. Aaron is also a sought-after speaker on new and emerging areas of law, and is a frequent presenter and panelist at conferences and legal services programs. In addition to his active practice, Aaron regularly provides pro bono assistance to various nonprofit and charitable organizations such as Common Sense Media and the Starlight Children’s Foundation. He is a member of the board of directors of California Lawyers for the Arts.While in law school at the University of California, Berkeley, Boalt Hall School of Law, Aaron served as executive editor of the California Law Review and was elected to the Order of the Coif. Following law school, Aaron served as law clerk to the Honorable William H. Orrick and the Honorable Martin J. Jenkins, both United States District Judges for the Northern District of California.

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Partner

Aaron is the chair of our Technology Transactions Group. He advises clients on a wide range of complex transactions involving intellectual property and technology, including structuring and negotiating strategic licensing, development, collaboration, procurement, and distribution deals. Aaron’s practice focuses on advising both established and emerging companies in a variety of data– and technology–intensive sectors, including software, SaaS, cloud computing, AR/VR, AI, gaming, healthcare, consumer electronics, social media, e–commerce, other online business models, and mobile applications. He also maintains an active practice counseling companies on the intellectual property aspects of mergers, acquisitions, asset spin–offs, and private equity investments.

Aaron P. Rubin

Lawrence Gallick is of counsel in the firm’s Austin office and a member of the Technology Transactions Group.Lawrence focuses his practice on technology transactions and licensing matters. His diverse experience includes advising on SaaS agreements, cross-licensing agreements, research and collaboration agreements, development agreements, and distribution agreements. He counsels a broad range of companies across the software, hardware, life sciences, biotech and FinTech spaces, as well as other entities including universities.He advises clients in connection with general corporate matters including contract negotiations, and leasing and technology placement agreements.Lawrence also serves as co-editor of <a href="https://www.sociallyawareblog.com/" target="_blank">Socially Aware</a>, the firm’s award-winning newsletter and blog devoted to the law and business of social media, and regularly publishes on various IP and technology-related topics.Prior to joining the firm, Lawrence was counsel at another major law firm. Before earning his law degree, Lawrence was a web consultant, project manager, and web developer in Portland, Oregon, where he managed and consulted on projects using industry methodologies and performed custom development and integration of content management systems.Lawrence was named a Super Lawyers “Rising Star” in 2015 and 2018–2022, and is licensed in both California and New York. Lawrence earned his J.D. from the University at Buffalo School of Law, where he was the electronic systems editor for the Buffalo Law Review and awarded the ABA-BNA Award for Excellence in the Study of Intellectual Property Law.

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Lawrence Gallick

Anthony Ramirez is a partner in the Technology Transactions Group in the New York office of Morrison Foerster.Anthony advises clients on general commercial and transactional matters. He regularly advises companies on the IP aspects of their M&A transactions. His clients include technology, digital media and content for television and music, financial services, and communications companies with diverse intellectual property assets and issues.His practice focuses on the legal aspects of developing, licensing, and commercializing technology and intellectual property, as well as negotiating general commercial contracts, including outsourcing transactions, as well as content and data licenses. He regularly assists clients with legal issues relating to licensing and commercialization of digital media and content, digital content that is distributed over the Internet or streamed, mobile applications and social media, as well as the licensing of recorded music for distribution via digital platforms. Anthony is also experienced with issues relating to open-source software, software development, artificial intelligence and machine learning, cloud-based technology, and protection of proprietary information.Anthony has extensive experience working on matters involving disruptive technologies, such as blockchain. He has helped fintech clients with general intellectual property issues in connection with terms of service for online financial products and services.Anthony is an integral part of the outside pro bono legal team for nonprofit organizations based in New York, including advising clients on legal issues regarding entertainment, social media, privacy rights, and the negotiation of outsourcing and service agreements. Anthony received his J.D. from the University of Michigan Law School in 2009. He received his B.S. from Cornell University in 2004.

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Anthony Ramirez is a partner in the Technology Transactions Group in the New York office of Morrison Foerster. He advises clients on general commercial and transactional matters. His clients include technology, media, and communications companies with considerable intellectual property assets. His practice focuses on the legal aspects of licensing and commercializing technology and intellectual property, as well as negotiating general commercial contracts. He also regularly assists clients with legal issues relating to mobile applications and social media.

Anthony M. Ramirez

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Socially Aware is devoted to the law and business of social media, proactively addressing emerging issues and keeping our clients informed of new developments. We cover fields such as artificial intelligence, privacy and data security, Section 230, intellectual property, and much more.

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Lawrence W. Gallick

2024 Recap: Ten Lords A-Leaping!

Social Links: If the Suit Fits

Social Links: Age Verification, X Appeal, and the Great White North

Social Links: Fake Reviews, Real Rulings, and an Epic Fail

Lawrence W. Gallick on Toth v. Everly Well, Inc.

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The latest issue of our Socially Aware newsletter is now available <a href="https://media2.mofo.com/v3/assets/blt5775cc69c999c255/blt60f442090c53a750/62730e355f7b601eaaebcd36/160823-socially-aware.pdf" target="_blank" rel="noopener">here</a>.In this issue of Socially Aware, our <a href="https://www.burtonawards.com/winners/law360-distinguished-legal-writing-award-winners-law-firms/" target="_blank" rel="noopener">Burton Award</a> winning guide to the law and business of social media, we discuss the impact online trolls are having on social media marketing; we revisit whether hashtags should be afforded trademark protection; we explain how an unusual New Jersey law is disrupting the ecommerce industry and creating traps for the unwary; we explore legal and business implications of the Pokémon Go craze; we examine a recent federal court decision likely to affect application of the Video Privacy Protection Act to mobile apps; we discuss a class action suit against an app developer that highlights the legal risks of transitioning app customers from one business model to another; and we describe how Europe’s Right to Be Forgotten has spread to Asia.All this—plus infographics illustrating the enormous popularity of Pokémon Go and the unfortunate prevalence of online trolling.

Aaron is the chair of the firm’s Technology Transactions Group and co-chair of the Interactive + Digital Media Group. He advises clients on a wide range of complex transactions involving intellectual property and technology, including structuring and negotiating strategic licensing, development, collaboration, procurement, and distribution deals.

Aaron Rubin

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Now Available: The August Issue of Our Socially Aware Newsletter

Now Available: The August Issue of Our Socially Aware Newsletter

The latest issue of our Socially Aware newsletter is now available here. In this issue of Socially Aware, our Burton Award winning guide to the law and business

<a href="http://www.theverge.com/2016/8/18/12539442/twitter-anti-harassment-tools-quality-filter-notification-settings" target="_blank" rel="noopener">Twitter took steps</a> to remedy its harassment problem.In addition, over the last six months, <a href="http://www.nytimes.com/2016/08/19/technology/twitter-suspends-accounts-extremism.html?_r=0" target="_blank" rel="noopener">Twitter suspended 235,000 accounts</a> that promoted terrorism.The Washington Post is using <a href="http://www.poynter.org/2016/the-washington-post-is-using-robots-to-cover-the-olympics-and-the-election/425192/" target="_blank" rel="noopener">language-generation technology</a> to automatically produce stories on the Olympics and the election.<a href="http://www.wsj.com/articles/pinterest-jumps-into-video-ads-fray-1471431601" target="_blank" rel="noopener">Video ads</a> are going to start popping up on Pinterest.Does it make sense for big brands to invest in expensive, <a href="http://adage.com/article/digital/p-g-decided-facebook-ad-targeting-worth-money/305390/" target="_blank" rel="noopener">highly-targeted social media advertising</a>? Procter & Gamble doesn’t think so.These brands are <a href="http://www.adweek.com/news/technology/3-brands-using-facebook-particularly-effective-ways-during-rio-games-172992" target="_blank" rel="noopener">using Facebook in particularly effective ways</a> during the Olympic games.Since we <a href="http://www.sociallyawareblog.com/2014/10/16/new-york-family-court-magistrate-allows-unprecedented-service-of-process-via-facebook-will-others-follow/" target="_blank" rel="noopener">first reported</a> on the phenomenon nearly two years ago, Facebook has become an increasingly common <a href="http://www.huffingtonpost.com/bari-zell-weinberger-esq/getting-served-on-social-media-how-some-spouses-are-using-facebook-to-divorce_b_11403928.html" target="_blank" rel="noopener">vehicle for serving divorce papers</a>.Across the country, states are grappling with the conflict between existing <a href="http://www.foxnews.com/politics/2016/08/15/states-courts-wrestle-with-allowing-ballot-selfies.html" target="_blank" rel="noopener">laws that prohibit disclosing ballot information or images and the growing phenomenon of “ballot selfies”</a>—photos posted to social media of people at the polls casting their ballots or of the ballots themselves.<a href="https://contently.com/strategist/2016/08/17/publishers-brands-creating-dozens-facebook-pages/" target="_blank" rel="noopener">Creating dozens of Facebook pages</a> for a single brand can help marketers to increase social-media-engagement and please the Facebook algorithm gods, according to Contenly.Here’s how Snapchat makes money from disappearing videos.A Harvard Business Review article <a href="https://hbr.org/2016/08/to-get-more-out-of-social-media-think-like-an-anthropologist" target="_blank" rel="noopener">advises marketers to start listening to</a> (as opposed to managing) conversations about their brands on social media.For intel on what it can do to keep teens’ attention, <a href="https://www.washingtonpost.com/news/the-intersect/wp/2016/08/18/instagram-has-a-secret-facebook-group-just-to-talk-to-teens/" target="_blank" rel="noopener">Instagram goes straight to the source</a>.

Social Links: Twitter offers anti-harassment tools; Pinterest takes on video ads; P&G changes its social strategy

Twitter took steps to remedy its harassment problem. In addition, over the last six months, Twitter suspended 235,000 accounts that promoted terrorism. The Wash

Social Links: Twitter offers anti-harassment tools; Pinterest takes on video ads; P&G changes its social strategy

Facebook introduced technology that disables ad blockers used by people who visit the platform via desktop computers, but <a href="http://www.vanityfair.com/news/2016/08/facebook-adblock-plus-work-around" target="_blank" rel="noopener">Adblock Plus has already foiled the platform’s efforts</a>, at least for now.A look at Twitter’s 10-year <a href="https://www.buzzfeed.com/charliewarzel/a-honeypot-for-assholes-inside-twitters-10-year-failure-to-s?utm_term=.fx6KOMDxrL#.ytjwx67GJ4" target="_blank" rel="noopener">failure to stop harassment</a>.Are mobile apps killing the web?<a href="http://www.mediapost.com/publications/article/282274/linkedin-sues-to-shut-down-scrapers.html" target="_blank" rel="noopener">LinkedIn sues</a> to shut down “scrapers.”The FTC is planning to <a href="http://adage.com/article/digital/ftc-cracking-social-influencers-labeling-promotions/305345/" target="_blank" rel="noopener">police social media influencers’ paid endorsements more strictly</a>; hashtags like #ad may not be sufficient to avoid FTC scrutiny. <a href="http://www.ft.com/cms/s/0/d200d8c2-5fef-11e6-b38c-7b39cbb1138a.html" target="_blank" rel="noopener">Officials in the UK</a> are cracking down on paid posts, too.Dan Rather, <a href="http://www.theatlantic.com/technology/archive/2016/08/dan-rather-reporting-for-facebook/495431/" target="_blank" rel="noopener">Facebook anchorman</a>.The U.S. Olympic Committee sent letters to non-sponsoring companies <a href="http://www.espn.com/olympics/story/_/id/17120510/united-states-olympic-committee-battle-athletes-companies-sponsor-not-olympics" target="_blank" rel="noopener">warning them against posting about the games</a> on their corporate social media accounts.How IHOP keeps winning the love & affection of its 3.5 million Facebook fans.A Canadian woman whose home was designated a Pokémon Go “stop” is <a href="http://www.cbsnews.com/news/pokemon-go-canada-class-action-lawsuit-gym-home-torrington-alberta/" target="_blank" rel="noopener">suing the app’s creators</a> for trespass and nuisance. We <a href="http://www.sociallyawareblog.com/2016/07/21/pokemon/" target="_blank" rel="noopener">saw that</a> coming.There’s a website dedicated to helping Snapchat users fool their followers into thinking they’re out on the town.Facebook has been wooing premium content owners, but <a href="http://www.wsj.com/articles/tv-companies-resist-facebook-video-deals-1470823203" target="_blank" rel="noopener">TV companies are reportedly resisting</a>.PETA got a <a href="https://www.techdirt.com/articles/20160805/16593335170/primatologist-tells-court-that-macaque-monkeys-are-like-super-smart-so-they-should-totally-get-copyrights.shtml" target="_blank" rel="noopener">primatologist to submit an amicus curiae brief</a> supporting its suit alleging a monkey who took a selfie is entitled to a copyright for the image.

Social Links: Facebook’s anti-ad-blocking software; LinkedIn’s “scraper” lawsuit; FTC’s upcoming crackdown on social influencers

Facebook introduced technology that disables ad blockers used by people who visit the platform via desktop computers, but Adblock Plus has already foiled the pl

Social Links: Facebook’s anti-ad-blocking software; LinkedIn’s “scraper” lawsuit; FTC’s upcoming crackdown on social influencers

Instagram now allows celebrities to <a href="http://www.telegraph.co.uk/technology/2016/07/24/instagram-gives-celebrities-power-to-block-internet-trolls/" target="_blank" rel="noopener">block trolls</a>.While <a href="https://techcrunch.com/2016/07/27/facebook-earnings-q2-2016/" target="_blank" rel="noopener">Facebook reached new highs</a> last quarter, Twitter continued to stumble. Will <a href="https://www.theguardian.com/technology/2016/jul/26/twitter-quarterly-report-slow-growth?utm_term=Autofeed&CMP=twt_a-technology_b-gdntech%20-%20link_time=1469723319" target="_blank" rel="noopener">adding more live video content</a> or allowing users to <a href="http://gizmodo.com/twitter-depressingly-tries-to-be-snapchat-1784426241" target="_blank" rel="noopener">create Snapchat-like collage custom emojis</a> over photos help Twitter regain its footing?Tips for fixing your company’s <a href="https://hbr.org/2016/07/fix-your-social-media-strategy-by-taking-it-back-to-basics" target="_blank" rel="noopener">social media marketing strategy</a>.A pop singer <a href="http://arstechnica.com/tech-policy/2016/07/pop-star-tells-fans-to-send-their-twitter-passwords-but-it-might-be-illegal/" target="_blank" rel="noopener">told fans to send him their Twitter passwords</a> so he could post personal messages to their feeds. Marketing genius or potential Consumer Fraud and Abuse Act violation?Tiffany & Co. <a href="http://www.allure.com/story/tiffany-snapchat-filter" target="_blank" rel="noopener">launched a Snapchat filter </a>to attract millennials.<a href="http://www.nydailynews.com/new-york/manhattan/manhattan-dentist-sues-5-patients-4-years-bad-reviews-article-1.2726895" target="_blank" rel="noopener">Yelp posted a warning</a> on the Yelp.com page of a Manhattan dentist who filed defamation suits against five patients over four years for giving him negative reviews.Sponsored content is <a href="http://www.nytimes.com/2016/07/25/business/sponsored-content-takes-larger-role-in-media-companies.html?em_pos=small&emc=edit_tu_20160726&nl=bits&nl_art=7&nlid=69264395&ref=headline&te=1&_r=2" target="_blank" rel="noopener">becoming king</a> in a Facebook world.The New York Times built an in-house analytics dashboard to make it easy for its reporters to access reader engagement data.<a href="http://qz.com/744652/pinterest-is-losing-to-snapchat-in-the-battle-for-digital-ad-dollars/" target="_blank" rel="noopener">Pinterest appears to be losing to Snapchat</a> in the battle for digital ad dollars.<a href="http://www.wsj.com/articles/linkedin-skills-you-didnt-think-you-needed-round-tables-hugs-cheese-1469460959" target="_blank" rel="noopener">Profile pranks or endorsement bombing</a> on LinkedIn is an actual thing.

Social Links: Twitter’s tough quarter; Yelp warns users about litigious dentist; Pinterest battles Snapchat

Instagram now allows celebrities to block trolls. While Facebook reached new highs last quarter, Twitter continued to stumble. Will adding more live video conte

Social Links: Twitter’s tough quarter; Yelp warns users about litigious dentist; Pinterest battles Snapchat

Snapchat has <a href="http://www.wsj.com/articles/snapchats-teen-fans-grumble-as-app-catches-on-with-their-folks-1467661872">caught on with “oldies”</a> (that’s people 35 and older, FYI).Facebook Messenger is testing “Secret” mode, a feature that allows some messages to be read only by the recipient.A <a href="http://www.nytimes.com/2016/07/06/technology/snapchat-snow-korea.html?_r=0" target="_blank" rel="noopener">South Korean copy of Snapchat</a> has taken off in Asia.Using social media to help promote your brand? Here’s a list of top <a href="http://www.huffingtonpost.com/richard-lorenzen/top-6-facebook-marketers-_b_10661018.html" target="_blank" rel="noopener">Facebook marketers</a> and some advice on how to get your customers to <a href="http://www.adweek.com/socialtimes/getting-customers-to-buy-using-social/641809" target="_blank" rel="noopener">make social platforms their point of purchase</a>.<a href="http://www.wsj.com/articles/meet-mikmak-the-mobile-shopping-network-that-sells-via-video-1467832496" target="_blank" rel="noopener">Meet MikMak</a>, the mobile shopping network that sells via video.A 14-year-old <a href="http://nypost.com/2016/07/08/snapchat-let-my-14-year-old-read-sex-stories-suit/" target="_blank" rel="noopener">and</a> his mother are <a href="http://nypost.com/2016/07/08/snapchat-let-my-14-year-old-read-sex-stories-suit/" target="_blank" rel="noopener">suing Snapchat</a>, claiming the app regularly exposes him to sexually explicit content.Dieters are <a href="http://www.nytimes.com/2016/07/08/health/instagram-diets.html?smprod=nytcore-iphone&smid=nytcore-iphone-share" target="_blank" rel="noopener">flocking to Instagram</a>.Twitter is looking to ink more NFL-style streaming deals.Young performers are trying to achieve stardom by <a href="http://www.nytimes.com/2016/07/05/business/media/young-performers-look-to-apps-for-stardom.html?&moduleDetail=section-news-0&action=click&contentCollection=Technology&region=Footer&module=MoreInSection&version=WhatsNext&contentID=WhatsNext&pgtype=article" target="_blank" rel="noopener">broadcasting on apps</a>, such as YouNow. Perhaps they should go old school, and follow this advice on building the perfect YouTube channel.The Wall Street Journal <a href="http://www.wsj.com/articles/instagrams-kevin-systrom-unfiltered-1467392074" target="_blank" rel="noopener">profiles Instagram’s founder</a>, Kevin Systrom.China is reportedly <a href="http://in.reuters.com/article/china-internet-idINKCN0ZK07V" target="_blank" rel="noopener">launching a crackdown</a> on “fake news” spread on social media sites.<a href="https://www.washingtonpost.com/news/the-switch/wp/2016/07/06/snapchat-memories-is-a-huge-change-for-users/" target="_blank" rel="noopener">Snapchat’s new feature, “Memories,”</a> will allow users to retain some content.

Social Links: Kids roll eyes as parents embrace Snapchat; teen sues Snapchat over sexual content; Snapchat to become less ephemeral with new “Memories” feature (plus some other news not involving Snapchat)

Snapchat has caught on with “oldies” (that’s people 35 and older, FYI). Facebook Messenger is testing “Secret” mode, a feature that allows some messages to be r

Social Links:  Kids roll eyes as parents embrace Snapchat; teen sues Snapchat over sexual content; Snapchat to become less ephemeral with new “Memories” feature (plus some other news not involving Snapchat)

The Internet is abuzz over the Facebook algorithm change. Here are the implications for marketers and publishers and for regular users.U.S. Customs wants to start collecting the social media accounts for foreign travelers.Court: Woman fired for posting to her Facebook page that she would quit her job before doing “something stupid like bash in” her co-worker’s “brains with a baseball bat” is entitled to unemployment benefits.Does artificial intelligence have a “white guy” problem?It appears consumers have an appetite for branded emoji: Harper’s Bazaar’s emoji keyboard was downloaded 30,000 times in 24 hours.Meet YesJulz, Snapchat royalty.And here’s a list of several more impossibly popular social media celebs who you’ve likely never heard of.Seven things everyone should know about cybersecurity and social media.Do anonymity and social mix? An interesting Q&A with the founder of Secret, an anonymous social messaging platform that was valued at $100 million before it shuttered as a result of bullying.Hitting the Tarmac this holiday weekend? Here’s a list of free or cheap travel apps worth downloading.

Social Links: Implications of Facebook’s algorithm change; branded emoji; free travel apps

The Internet is abuzz over the Facebook algorithm change. Here are the implications for marketers and publishers and for regular users. U.S. Customs wants to st

Social Links: Implications of Facebook’s algorithm change; branded emoji; free travel apps

Facebook signs more than <a href="http://marketingland.com/facebook-live-contracts-181912" target="_blank" rel="noopener">$50 million worth of deals</a> with media firms and celebrities to create videos for its live-streaming service.<a href="http://variety.com/2016/digital/news/tumblr-live-video-youtube-younow-kanvas-upclose-1201800117/" target="_blank" rel="noopener">Tumblr is jumping on the live video</a> bandwagon, too—but via live-streaming platform partners, not through its own service.C-Span picked up <a href="http://www.nytimes.com/2016/06/24/arts/television/c-span-gun-control-house-sit-in.html?smprod=nytcore-iphone&smid=nytcore-iphone-share&_r=0" target="_blank" rel="noopener">live feeds of the Democratic sit-in</a> over gun-control legislation that representatives shot on Periscope, Facebook Live and other social platforms.Twitter will now let you <a href="https://techcrunch.com/2016/06/24/what-when-where/" target="_blank" rel="noopener">see when tweets are from a specific place</a>, like a business, sports stadium, or music festival.Is Snapchat on its way to becoming the first “<a href="http://qz.com/715103/snapchat-has-quietly-introduced-the-world-to-augmented-reality/" target="_blank" rel="noopener">social augmented reality platform</a>”?An <a href="http://www.cbsnews.com/news/orlando-shooting-prosecutor-fired-facebook-posts/" target="_blank" rel="noopener">Orlando prosecutor was fired</a> for posting offensive statements about the city on social media shortly after the Pulse nightclub shooting.A guy in Australia faces three years in jail for “<a href="https://www.techdirt.com/articles/20160621/08112434772/guy-australia-pleads-guilty-to-criminal-trolling-facebook-faces-3-years-jail.shtml" target="_blank" rel="noopener">criminal trolling.</a>”After a judge running for re-election commented on a case he was presiding over on his campaign page on Facebook, the New Mexico Supreme Court issued <a href="http://nmappellatelaw.com/nm-supreme-court-restricts-judges-use-of-social-media-did-it-go-too-far/" target="_blank" rel="noopener">guidance for judges on social media use</a>.Social Times explains why <a href="http://www.adweek.com/socialtimes/matthew-yeoman-guest-post-lego/641412" target="_blank" rel="noopener">Lego’s social media marketing</a> efforts are worth emulating.Twitter launched <a href="http://www.theverge.com/2016/6/21/11983954/twitter-engage-influencer-app" target="_blank" rel="noopener">a standalone app</a> designed to help famous people interact with their fans and build a bigger following.Speaking of celebrities, here’s a list of <a href="http://www.foxnews.com/entertainment/2016/06/24/7-celebrities-who-refuse-to-use-social-media.html" target="_blank" rel="noopener">seven movie stars</a> who refuse to participate in social media.

Social Links: Livestreaming goes mainstream; social-media-use guidance for judges; three years in jail for trolling?

Facebook signs more than $50 million worth of deals with media firms and celebrities to create videos for its live-streaming service. Tumblr is jumping on the l

Social Links: Livestreaming goes mainstream; social-media-use guidance for judges; three years in jail for trolling?

Lots of press surrounding Microsoft’s purchase of LinkedIn: Will <a href="http://www.practicalecommerce.com/articles/124212-Will-LinkedIn-Change-after-Microsoft-Purchase" target="_blank" rel="noopener">LinkedIn change</a> as a result? Will the Microsoft purchase inspire a <a href="http://www.newsfactor.com/story.xhtml?story_id=100007TBFZ7G" target="_blank" rel="noopener">Twitter acquisition</a>?“Spam King” gets 30 months in jail for sending 27 million messages.One columnist says you should <a href="http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=newssearch&cd=5&ved=0ahUKEwjry5b4ua3NAhUN6WMKHa17BnMQqQIILCgAMAQ&url=http%3A%2F%2Fwww.forbes.com%2Fsites%2Fjefffromm%2F2016%2F06%2F16%2Fstop-measuring-reach-in-your-social-media-marketing-its-about-genuine-engagement%2F&usg=AFQjCNG2gQP0QQ7GnZYuf6-POwhOkBF5rw&sig2=32FVXgD-bQnsNyyav7-mOA&bvm=bv.124272578,d.dmo" target="_blank" rel="noopener">stop measuring your social media marketing</a> reach.Twitter is now allowing brands to target ads to people based on their <a href="http://venturebeat.com/2016/06/15/twitter-now-lets-advertisers-target-ads-by-emoji/" target="_blank" rel="noopener">use of sentiment, food and passion emojis</a>.Entertainment streaming companies are tapping social media to learn what resonates with viewers.Brands can now create their own<a href="http://www.adweek.com/socialtimes/youtube-director/641034" target="_blank" rel="noopener"> ads on YouTube</a> on the cheap using a smartphone.Here’s an infographic illustrating <a href="http://www.slideshare.net/MyCaseSD/lawyers-and-social-media-in-2016" target="_blank" rel="noopener">how lawyers are using social media</a> to market themselves.Some insight into <a href="http://www.adweek.com/socialtimes/one-out-of-three-internet-users-are-social-creators-report/641049" target="_blank" rel="noopener">why influencer marketing works</a> and best practices for teaming up with influencers online.This article describes <a href="http://www.businessinsider.com/what-exactly-are-brands-posting-on-snapchat-2016-6" target="_blank" rel="noopener">what kinds of brands are joining Snapchat</a>, and what types of content they’re posting to the platform.Snapchat aims to become a huge player in digital ads. <a href="http://www.cnbc.com/2016/06/14/how-snapchat-aims-to-become-a-huge-player-in-ads.html" target="_blank" rel="noopener">Here’s how</a>.

Social Links: The ramifications of Microsoft’s LinkedIn purchase; the brands using Snapchat; lawyers’ social media use

Lots of press surrounding Microsoft’s purchase of LinkedIn: Will LinkedIn change as a result? Will the Microsoft purchase inspire a Twitter acquisition? “Spam K

Social Links: The ramifications of Microsoft’s LinkedIn purchase; the brands using Snapchat; lawyers’ social media use

Social media has upended a number of industries. Is <a href="http://www.marketwatch.com/story/social-medias-next-disruption-the-investment-industry-2016-06-09" target="_blank" rel="noopener">Wall Street next</a>?Facebook is getting into the video game live-streaming business.Steven Avery’s defense attorney is <a href="http://www.postcrescent.com/story/news/2016/06/07/avery-attorneys-social-media-strategy-questioned/85233596/" target="_blank" rel="noopener">keeping her 163,000 Twitter followers abreast of her ongoing defense work</a> on behalf of the “Making a Murderer” documentary subject, and some lawyers think it’s a bad idea.Five quick and easy ways to <a href="https://www.entrepreneur.com/article/276564" target="_blank" rel="noopener">double your social media following</a>.Fake Internet traffic schemes will become the second-largest market for criminal organizations behind cocaine and opiate trafficking.<a href="http://adexchanger.com/featured-2/bots-and-fraudsters-are-feasting-on-political-ad-dollars/" target="_blank" rel="noopener">Bots and fraudsters</a> are feasting on political ad dollars.People are spending <a href="http://www.cnbc.com/2016/06/06/people-are-spending-much-less-time-on-social-media-apps-said-report.html" target="_blank" rel="noopener">less time on social media apps</a> these days? With <a href="http://variety.com/2016/digital/news/snapchat-twitter-pinterest-us-users-2016-1201791237/" target="_blank" rel="noopener">Snapchat on pace to have more than 58 million active users</a> this year, we’re skeptical.The man who created the Internet wants to <a href="http://www.nytimes.com/2016/06/08/technology/the-webs-creator-looks-to-reinvent-it.html?_r=0" target="_blank" rel="noopener">create a less centralized web</a> with more privacy and less government and corporate control.Should Twitter <a href="http://abovethelaw.com/2016/06/this-simple-tweak-could-fix-twitter/" target="_blank" rel="noopener">limit the number of tweets</a> users can send each day? <a href="http://www.sociallyawareblog.com/2015/02/17/status-updates-85/" target="_blank" rel="noopener">Other platforms</a> see the value in limiting posts.In the UK the number of arrests over <a href="http://www.dailymail.co.uk/news/article-3624059/Arrests-offensive-social-media-posts-soar-police-target-internet-trolls.html" target="_blank" rel="noopener">offensive social media posts</a> is soaring.Research shows an alarming number of people in the UK <a href="https://www.research-live.com/article/news/misleading-social-media-marketing-putting-businesses-at-risk/id/5008012" target="_blank" rel="noopener">can’t distinguish between marketing and non-commercial content on social media</a>, indicating potential breaches of the CAP Code (the UK’s version of the <a href="http://www.sociallyawareblog.com/2015/12/21/influencer-marketing-tips-for-a-successful-and-legal-advertising-campaign/" target="_blank" rel="noopener">FTC’s Endorsement Guides</a>). Here’s how social media marketers in the UK can stay on the <a href="http://www.sociallyawareblog.com/2015/10/05/how-uk-brands-that-use-vlogger-endorsements-social-media-for-marketing-can-stay-on-the-right-side-of-the-law/" target="_blank" rel="noopener">right side of the law</a>.Google co-founder Larry Page is <a href="http://www.theverge.com/2016/6/9/11893032/google-co-founder-larry-page-is-secretly-building-flying-cars" target="_blank" rel="noopener">secretly building flying cars</a>.Our attention spans are decreasing. Here’s how that should affect your brand’s <a href="http://www.adweek.com/socialtimes/john-stevens-guest-post-decreasing-attention-spans/640539" target="_blank" rel="noopener">website and social media strategy</a>.In a massive recent theft of Twitter usernames and passwords, “123456” was the most commonly used passcode by far. Sigh.

Social Links: Social’s potential to upend the investment industry; online ad fraud; a proposal to fix Twitter

Social media has upended a number of industries. Is Wall Street next? Facebook is getting into the video game live-streaming business. Steven Avery’s defense at