Socially Aware

August 24, 2016 - E-Commerce, Protected Speech, Terms of Use, Cyberbullying, Marketing, Privacy, Right To Be Forgotten, Infographic, Mobile
Now Available: The August Issue of Our Socially Aware Newsletter
By: Aaron P. Rubin
The latest issue of our Socially Aware newsletter is now available here. In this issue of Socially Aware , our Burton Award winning guide to the law and business of social media, we discuss the impact online trolls are having on social media marketing;
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August 19, 2016 - Advertising, First Amendment, Cyberbullying, Disappearing Content, Marketing, Litigation
Social Links: Twitter offers anti-harassment tools; Pinterest takes on video ads; P&G changes its social strategy
By: Aaron P. Rubin
Twitter took steps to remedy its harassment problem. In addition, over the last six months, Twitter suspended 235,000 accounts that promoted terrorism. The Washington Post is using language-generation technology to automatically produce stories on the Olympics and the election. Video ads are going to
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August 12, 2016 - Advertising, Endorsement Guides, Data Security, Cyberbullying, Marketing, Free Speech, Mobile, Compliance, Litigation, Online Endorsements
Social Links: Facebook’s anti-ad-blocking software; LinkedIn’s “scraper” lawsuit; FTC’s upcoming crackdown on social influencers
By: Aaron P. Rubin
Facebook introduced technology that disables ad blockers used by people who visit the platform via desktop computers, but Adblock Plus has already foiled the platform’s efforts , at least for now. A look at Twitter’s 10-year failure to stop harassment. Are mobile apps killing
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July 31, 2016 - Advertising, Digital Content, Disappearing Content, Marketing, Mobile
Social Links: Twitter’s tough quarter; Yelp warns users about litigious dentist; Pinterest battles Snapchat
By: Aaron P. Rubin
Instagram now allows celebrities to block trolls. While Facebook reached new highs last quarter, Twitter continued to stumble. Will adding more live video content or allowing users to create Snapchat-like collage custom emojis over photos help Twitter regain its footing? Tips for fixing your
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July 08, 2016 - E-Commerce, Live streaming, Disappearing Content, Marketing, Privacy, Asia, Litigation
Social Links: Kids roll eyes as parents embrace Snapchat; teen sues Snapchat over sexual content; Snapchat to become less ephemeral with new “Memories” feature (plus some other news not involving Snapchat)
By: Aaron P. Rubin
Snapchat has caught on with “oldies” (that’s people 35 and older, FYI). Facebook Messenger is testing “Secret” mode, a feature that allows some messages to be read only by the recipient. A South Korean copy of Snapchat has taken off in Asia. Using social
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July 01, 2016 - Data Security, Cyberbullying, Marketing, Employment Law, Litigation
Social Links: Implications of Facebook’s algorithm change; branded emoji; free travel apps
By: Aaron P. Rubin
The Internet is abuzz over the Facebook algorithm change. Here are the implications for marketers and publishers and for regular users. U.S. Customs wants to start collecting the social media accounts for foreign travelers. Court: Woman fired for posting to her Facebook page that
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June 24, 2016 - Protected Speech, Live streaming, Marketing, Ethics
Social Links: Livestreaming goes mainstream; social-media-use guidance for judges; three years in jail for trolling?
By: Aaron P. Rubin
Facebook signs more than $50 million worth of deals with media firms and celebrities to create videos for its live-streaming service. Tumblr is jumping on the live video bandwagon, too—but via live-streaming platform partners, not through its own service. C-Span picked up live feeds
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June 17, 2016 - Advertising, Online Promotions, Marketing, Ethics, Mobile
Social Links: The ramifications of Microsoft’s LinkedIn purchase; the brands using Snapchat; lawyers’ social media use
By: Aaron P. Rubin
Lots of press surrounding Microsoft’s purchase of LinkedIn: Will LinkedIn change as a result? Will the Microsoft purchase inspire a Twitter acquisition ? “Spam King” gets 30 months in jail for sending 27 million messages. One columnist says you should stop measuring your social
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June 10, 2016 - Advertising, Digital Content, Endorsement Guides, FTC, Disappearing Content, Fraud, Marketing, Ethics, Compliance
Social Links: Social’s potential to upend the investment industry; online ad fraud; a proposal to fix Twitter
By: Aaron P. Rubin
Social media has upended a number of industries. Is Wall Street next ? Facebook is getting into the video game live-streaming business. Steven Avery’s defense attorney is keeping her 163,000 Twitter followers abreast of her ongoing defense work on behalf of the “Making a Murderer” documentary
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May 27, 2016 - Advertising, Internet of Things, FTC, Marketing, Defamation, Litigation
Social Links: Publishers claim ad blockers violate FTC rules; Twitter bags its “buy button”; has the IoT gone too far?
By: Aaron P. Rubin
The Newspaper Association of America has filed a first-of-its-kind complaint with the FTC over certain ad blocking technologies. Is it “Internet” or “internet”? The Associated Press is about to change the capitalization rule. Lots of people criticized Instagram’s new logo, but, according to a
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Topic Archives: Marketing

Now Available: The August Issue of Our Socially Aware Newsletter

By: Aaron P. Rubin

Social Links: Twitter offers anti-harassment tools; Pinterest takes on video ads; P&G changes its social strategy

By: Aaron P. Rubin

Social Links: Facebook’s anti-ad-blocking software; LinkedIn’s “scraper” lawsuit; FTC’s upcoming crackdown on social influencers

By: Aaron P. Rubin

Social Links: Twitter’s tough quarter; Yelp warns users about litigious dentist; Pinterest battles Snapchat

By: Aaron P. Rubin

Social Links: Kids roll eyes as parents embrace Snapchat; teen sues Snapchat over sexual content; Snapchat to become less ephemeral with new “Memories” feature (plus some other news not involving Snapchat)

By: Aaron P. Rubin

Social Links: Implications of Facebook’s algorithm change; branded emoji; free travel apps

By: Aaron P. Rubin

Social Links: Livestreaming goes mainstream; social-media-use guidance for judges; three years in jail for trolling?

By: Aaron P. Rubin

Social Links: The ramifications of Microsoft’s LinkedIn purchase; the brands using Snapchat; lawyers’ social media use

By: Aaron P. Rubin

Social Links: Social’s potential to upend the investment industry; online ad fraud; a proposal to fix Twitter

By: Aaron P. Rubin

Social Links: Publishers claim ad blockers violate FTC rules; Twitter bags its “buy button”; has the IoT gone too far?

By: Aaron P. Rubin