Socially Aware

November 30, 2015 - Marketing, Infographic
Infographic: Social Media Marketing
We’re happy to publish our latest infographic, which highlights key social media marketing trends for both B2B and B2C companies. Among other things, the infographic points out that, although companies continue to increase their social media marketing spend, they don’t do a particularly good job
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November 25, 2015 - Marketing
Cyber Monday, Social Commerce and the End of an Era
Online sales on the Monday after Thanksgiving weekend—Cyber Monday—have continued to increase year over year since the day was first christened “Cyber Monday” in 2004. As social media enthusiasts, we were surprised to learn that social networks drove only 1.5% of the avalanche of
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November 23, 2015 - Marketing
Black Friday: It’s Not Just About Brick & Mortar Stores Anymore
Here at Socially Aware , we’re focused on Thanksgiving dinner, but we’re well aware that the day after Thanksgiving—Black Friday—is one of the busiest shopping days of the year, and a critical sales day for brick-and-mortar retailers. So we were intrigued to stumble upon
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October 12, 2015 - Status Updates, Cyberbullying, Marketing, Online Reviews
Status Updates: People-rating app proves unpopular; new tech automates compelling-photo selection; Twitter 101 for the political class
Bad reviews. On September 30th, the soon-to-be-launched app Peeple was described by the app’s co-founder, Julia Cordray, as a “ Yelp for people ,” that is, a people-rating platform that would allow users to assign number ratings to anyone—anyone at all, fellow Peeple user
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October 05, 2015 - Online Promotions, Marketing, Online Reviews, Compliance
How UK Brands That Use Vlogger Endorsements & Social Media for Marketing Can Stay on the Right Side of the Law
Vloggers have become the reality stars of our times. For an increasing number of social media users, what was once a hobby is now a lucrative career. You may be surprised to learn that Felix Kjellberg (aka “PewDiePie”), a 25-year-old Swedish comedian and the
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August 27, 2015 - First Amendment, Status Updates, Cyberbullying, Marketing, Defamation, Section 230 Safe Harbor
Status Updates: Appeals court upholds anti-cyberbullying law; better marketing through neural networks; restaurant owner turns the tables on Yelp critic
Positive I.D. The tech world recently took a giant step forward in the quest to create computers that accurately mimic human sensory and thought processes, thanks to Fei-Fei Li and Andrej Karpathy of the Stanford Artificial Intelligence Laboratory. The pair developed a program that
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August 26, 2015 - Marketing
“Notes” Update Shows Facebook’s Continued Efforts to Increase Already Impressive User Engagement
By: Aaron P. Rubin
As the number of social media platforms continues to grow, users’ online activity is becoming increasingly divided, requiring social media companies to prove to potential advertisers that they not only have a lot of registered users, but that those users are engaged and spending
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July 07, 2015 - Internet of Things, Marketing, Privacy, Cloud Computing, Wearable Computers
Toward a Grand Unifying Theory of Today’s Tech Trends
As a technology law blogger and co-editor of Socially Aware , I monitor emerging developments in information technology. What’s hot in IT today? Any shortlist would have to include social media, mobile, wearable technology, the Internet of Things (IoT), cloud computing and big data.
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June 19, 2015 - Online Promotions, Marketing, Privacy
Digital Advertising Alliance Focuses on Mobile Ads
By: Julie O'Neill
As more users spend more time on their mobile devices, advertising dollars are following. And the compliance regime that governs interest-based advertising (IBA) (formerly referred to as online behavioral advertising or OBA) is expanding as well. (IBA is the collection of information about users’
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May 12, 2015 - FTC, Marketing
Are You Socially Aware? Take Our Millennial Influencers Quiz
OK, Socially Aware readers, we’ve got a pop-culture quiz for you today. How many of the following names are familiar to you? Smosh The Fine Brothers PewDiePie KSI Ryan Higa If any of those monikers rings a bell, we’re guessing you’re a millennial, the
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