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Online “virtual worlds,” such as Second Life , have their own cultures, customs and economies. This presents new challenges for applying existing intellectual property laws to user-created content in such virtual worlds, as illustrated by a recent case in the Northern District of California,

Over the past two years, Socially Aware has revisited Facebook’s Promotions Guidelines from time to time — even as recently as August 2011 — to help keep our readers up-to-date on how popular social media platforms seek to regulate contests, sweepstakes and other promotions.