Socially Aware

March 06, 2018 - Endorsement Guides, FTC, Influencer Marketing
The FTC’s Quest for Better Influencer Disclosures
By: Julie O'Neill
In the last few years, as advertising has followed consumers from legacy media such as television to online video and social media platforms, the Federal Trade Commission has been attempting to ensure that participants in this new advertising ecosystem understand the importance of complying
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January 29, 2018 - Blockchain, DMCA, Influencer Marketing, Stored Communications Act, Cybersecurity, Compliance
2017: Our Greatest Hits
By: Aaron P. Rubin
Last year we covered a wide range of online legal and business subjects intended for readers ranging from Internet entrepreneurs to social media marketers, from online shoppers to e-tailers, from networkers to influencers (and the brands that pay them). The topics of our blog
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January 23, 2018 - Advertising, Endorsement Guides, Electronic Contracts, Influencer Marketing, Marketing, Privacy, Social Media Policy, Event, User-Generated Content, Compliance, Online Endorsements
Social Media 2018: Addressing Corporate Risks
As Socially Aware readers know, social media is transforming the way companies interact with consumers. Learn how to make the most of these online opportunities while minimizing your company’s legal risks at Practising Law Institute’s (PLI) 2018 Social Media conference, to be held in San
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November 09, 2017 - Blockchain, Artificial Intelligence, Data Security, Influencer Marketing, Cyberbullying
Social Links: Potential cures for cyberbullying & other social media ills; cross-device tracking could imperil employers; should AI be regulated?
By: Aaron P. Rubin
After British police unsuccessfully tried to get the blogging platform WordPress.com to remove offensive and threatening posts, the deputy leader of the UK’s Labour Party vowed to urge changes that would make the country’s laws less tolerant of online abuse. As bipartisan U.S. legislation
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November 01, 2017 - Advertising, Data Security, Influencer Marketing, Marketing, Privacy
Brands Beware: FTC Continues Campaign on Social Media Influencer Disclosures
By: Julie O'Neill
With much fanfare , the Federal Trade Commission (FTC) continues to take actions relating to so-called “social media influencers” who allegedly fail to disclose material connections to the products or brands they endorse. Recurring enforcement actions and guidance—and the FTC’s ongoing promotion of its
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September 22, 2017 - Advertising, Artificial Intelligence, European Union, FTC, Influencer Marketing, Privacy, UK, Employment Law, Online Endorsements
Social Links: Social media influencers earn big bucks for endorsements, while the FTC settles a suit against influencers; European court sides with employee axed over emails reviewed by employer
By: Aaron P. Rubin
In 2016, brands spent $570 million on social influencer endorsements on Instagram alone. This recode article takes a looks at how much influencers with certain followings can command, and whether they’re worth the investment. And don’t overlook the legal issues associated with the use
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August 04, 2017 - First Amendment, European Union, Influencer Marketing, Antitrust, Defamation, Free Speech, Litigation
Social Links: Can media companies be liable for their talents’ social media posts?; a trade group for social influencers; a potentially dangerous Snapchat update
By: Aaron P. Rubin
A defamation suit brought by one reality television star against another—and naming Discovery Communications as a defendant—could determine to what extent (if any) media companies may be held responsible for what their talent posts on social media. In a move characterized as setting legal
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Topic Archives: Influencer Marketing

The FTC’s Quest for Better Influencer Disclosures

By: Julie O'Neill

2017: Our Greatest Hits

By: Aaron P. Rubin

Social Media 2018: Addressing Corporate Risks

Social Links: Potential cures for cyberbullying & other social media ills; cross-device tracking could imperil employers; should AI be regulated?

By: Aaron P. Rubin

Brands Beware: FTC Continues Campaign on Social Media Influencer Disclosures

By: Julie O'Neill

Social Links: Social media influencers earn big bucks for endorsements, while the FTC settles a suit against influencers; European court sides with employee axed over emails reviewed by employer

By: Aaron P. Rubin

Social Links: Can media companies be liable for their talents’ social media posts?; a trade group for social influencers; a potentially dangerous Snapchat update

By: Aaron P. Rubin